November 2010 saw the launch of Malaysia’s 4G Internet service with YTL Communications stepping its foot into the broadband, or rather as it calls itself, the BROADERBAND service. It started off boasting itself as the “world’s first fully converged mobile Internet service”, “most affordable mobile Internet service with voice” and having “65% coverage”… but its own website failed to load correctly, even a day after it was launched. To add salt to the wound, Yes 4G has also been publishing some misleading ads on Google, targeting competitor brand names that seems like a direct attack if it was intentional, or gave the impression of some very bad backdoor tactics that are unethical. This sparked a lot of negative comments, but then everyone is putting this issue behind them and anticipating what Yes 4G has to offer. The Yes 4G Mobile Internet service uses the selling point of combining mobile Internet with voice, tapping into the potentials of users wanting to have it all in one, with one comprehensive plan to ease users management. It boasts of being able to stream videos, check emails, video conference and chat on the go without buffering or delays (is that possible?) using either your smartphone or your notebook. Yes 4G has coverage in major towns in Malaysia, and is expected to go worldwide. However, at this moment the navigation of its own site is a bit confusing, and there are only service centers in Kuala Lumpur. The website showed some Yes 4G device, but it is not exactly the prettiest thing around, if you look at the designs of HTC EVO, myTouch and Epic as examples of best selling 4G phones. The 4G device looks like a very conventional Samsung mobile, without touch screens, so you can imagine how small the display is. Also, just a 2.0 megapixel camera? Does not sound appealing with the advance of up to 12.0 megapixel camera with today’s technology. But can you use Yes 4G with other 4G devices? The plan sounds fantastic, although it does not seem to benefit those who are enjoying discounts with family plans. Most family plan users provides for the elderly, but the YES 4G seems to neglect this generation as the Yes Plan does not seem to give an alternative to not need the Internet service. It reveals exactly the market that YTL is targeting in this business.